IDEO (pronounced “eye-dee-oh”) is an award-winning global design firm that takes a human-centered, design-based approach to helping organizations in the public and private sectors innovate and grow. We identify new ways to serve and support people by uncovering latent needs, behaviors, and desires. We envision new companies and brands, and we design the products, services, spaces, and interactive experiences that bring them to life. We help organizations build creative cu

Can Technology Help Kids Outrun Chronic Diseases? Rates of physical activity in the U.S. have declined by more than 30% since the 1960s, and in the past three decades, childhood obesity rates have tripled. TV, video games, and other screen-time activities perpetuate the problem by rewarding sedentary behavior. Zamzee uses technology to reward kids for running, dancing, and climbing trees. Through gamification and incentives, Zamzee boosts physical activity in kids and familie

Problem Around 10,000 severe storms hit the US per year and 8 out of the 10 largest natural disasters lead to storm and flood related damage, impacting 7.9 million people annually. After the damage to the East Coast caused by Hurricane Irene and Sandy, and Superstorm Nemo, many people struggled to rebuild. Electricity outages, limited access to food and water, and property damage posed significant problems. While government agencies and local citizens were actively engaging i